A Good Report vs. A Great Story – Brian Williams’ Image

Edward R. Murrow, Walter Cronkite, Bob Woodward, and Carl Bernstein – American journalists have long been the citizenry’s watchdog. A sentry at the gate, searching for the truth within, journalists live and die for the integrity of the story. Many have gone to jail protecting our First Amendment and the identities of their sources. Journalists protect the brave innocents who step forward to expose imperfections in our world with the hope of correcting an injustice and put targets on their own backs as a result of such actions. We hail their ranks as our civilian militia, wielding a weapon far mightier than the sword – the pen.

Facts, reports, events, headlines – journalists are trained to report the news, not participate in it – to report objective events devoid of personal perspective allowing the public to draw their own conclusions.

Brian Williams failed in this on two fronts. One embellished story, that he inserted himself into, told over a decade ago has unraveled Williams’ entire career. An embedded reporter is, by default, a participant in military efforts despite their ‘fly on the wall’ objective. But to insert yourself into an event for the sake of a better story attacks basic journalistic rules – report the truth and observe, do not participate.

And that one misrepresentation, whether premeditated or not, draws every story Williams ever reported into question. Many say that it was just one incident, but the larger question is – is it just one incident, or just the first time a misrepresentation was exposed? And that is where Williams’ image lies – in that question.

In today’s world of camera phones, texts, tweets, and chats everyone is a potential witness to world events. A career of fabrication would be difficult to conceal – there are simply too many witnesses, as Williams found out.

Can Williams return from this misstep? Only time will tell. The public is cynical and once trust is lost, it is a hard won prize to regain. But, Americans, as a whole, believe in second chances and redemption, if the seeker is sincere. The real question is, does Williams want to make the effort to win the American trust back? It will be a long and humbling road.

Keep up-to-date on this story and all your favorite shows, news, weather and sports with DIRECTV.

How to Market Yourself as a Subject Matter Expert

If you’ve ever wanted to be a consultant or if you feel that being perceived as an expert on a certain subject matter would help you in your professional career you need to have a good idea of how to market yourself as such. When it comes to being thought of as an expert on anything, it pays to understand that how you present yourself is often times much more important than what you actually know about the subject. You may be an expert with decades of experience with the subject or you may just be getting started with in. In either case, marketing yourself properly is vital to your success.

Branding Yourself

A large part of your marketing yourself as an expert on something is how you brand yourself. All of your business cards, stationary, email signatures, and other forms of communication should all reinforce the idea that you are an expert. For example, if you want to be seen as a FaceBook marketing expert end your emails with the phrase “Your FaceBook Marketing Expert” as a part of your signature.

Writing a Book

Nothing says expertise like authoring a book on the subject matter you want to be known as an expert on. The good news is that the book doesn’t have to be long, a 30 to 50 pages can work just fine in many cases. If you can’t bring yourself to write a book, hire a ghost writer to do it for you. Just outline the chapters and sub chapters and let them handle the rest. Also, keep in mind that the more books you write the more credibility this technique gets you.

Speaking Engagements

Speaking about a subject matter instantly presents you as an expert on it in the eyes of most people. While public speaking doesn’t come easy to most, it is a skill that can be honed very quickly and you don’t’ need to be a public speaking master to do a successful presentation. Getting speaking engagements is pretty easy in most cases. Getting in touch with local universities and letting them know you’d like to speak for an hour on your subject matter is usually the easiest way to make it happen. If you’re really confident in yourself, you can charge people to speak at corporate events, conferences, seminars, and trade shows.


Being perceived as an expert on a subject matter comes down to your mindset in many cases. Having confidence in yourself and what you know and others will quickly begin to see you as a true expert.

The Future of Live TV

Television has evolved rather drastically over the last 15 years. Television made the much welcomed jump from standard definition to high definition, which also set off a buying frenzy for new televisions offering improved picture quality. While the picture improvement fueled the development of new televisions, it is now the Internet that is changing the way live television is going to be viewed. The future is not pointing towards someone using a cable or satellite receive in order to watch live programming, but instead to use a streaming service in order to access the content whenever someone wants.

On Demand programming became available over a decade ago. A viewer could select this kind of programming simply with their remote control and they could watch the material whenever they desired. While not based off of an Internet connection, this because the first idea of streaming content.

Not long after, a company called Netflix started to offer DVD rentals where someone would receive a DVD, then send it back to the company for free in order to receive the next disc in their desired library. Eventually, Netflix created an Internet streaming service, in order to make it possible for people to view content over an Internet connection, without waiting for a disc. This idea pushed out to other services including Hulu. Hulu made an agreement with large TV broadcasters in order to carry programming previously aired the day before so individuals could watch the content on their computer or other devices with an Internet connection.

As the strength of an Internet connection has grown, so to has the ability to stream content over the Internet. ESPN became a major player as it made it possible to stream live sporting events over an Internet connection, and now most stations have a live TV feed on their own websites. It is now possible to watch live television now with a cable/satellite receiver but off of an Internet connection.

Sling TV looks to be the next step in streaming live television over the Internet. Sling TV provides nearly 20 stations on a non-contract package that streams content over an Internet connection. More and more stations are starting to offer live TV over the Internet, which means it not only is possible to watch this material over the Internet instead of a cable/satellite service, but it is also possible to watch the live content later on.